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SPSS/ Simple Analysis of Consumer Database

    QUESTION 1

    1. For the cross-tab, explain what the value 60 represents, and then explain what the value 100 represents. 

      Received direct marketing offer or not * Purchased or not Crosstabulation

      Count 

      Purchased or not

      Total

      Purchased

      Did not purchase

      Received direct marketing offer or not

      1=received direct marketing offer

      40

      10

      50

      2=did not receive direct marketing offer

      60

      30

      90

      Total

      100

      40

      140

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    6 points   

    QUESTION 2

    1. Write down the null hypothesis for the Chi-square test of the cross-tab. 

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    6 points   

    QUESTION 3

    1. Based on the Chi-Square Test result, would you reject the Null or do not reject the null from Question 1? Explain Why. 

      Chi-Square Tests

      Value

      df

      Asymptotic Significance (2-sided)

      Exact Sig. (2-sided)

      Exact Sig. (1-sided)

      Pearson Chi-Square

      2.800a

      1

      .094

      Continuity Correctionb

      2.185

      1

      .139

      Likelihood Ratio

      2.903

      1

      .088

      Fisher’s Exact Test

      .119

      .068

      Linear-by-Linear Association

      2.780

      1

      .095

      N of Valid Cases

      140

      a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 14.29.

      b. Computed only for a 2×2 table

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    7 points   

    QUESTION 4

    1. Between Phi and Cramer’s V output, which one is appropriate for the cross-tab in this question? and what does the value tell you about the relationship between “Offer” and “Purchased”?

      Symmetric Measures

      Value

      Approximate Significance

      Nominal by Nominal

      Phi

      .141

      .094

      Cramer’s V

      .141

      .094

      N of Valid Cases

      140

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